Ok, so you’re company’s team has finally agreed to build a new website, but all you know is what you knew when you built the last one, and it failed miserably. Nobody in the company wants to go down that same road again, but at the same time, nobody knows how to do it any different than the last time.
Just like so many other things in life, doing it right doesn’t take much more time than doing it wrong. It just takes the knowledge of how to do it right the first time. In the case of building a website, it takes the knowledge of many others to get optimal results from your website, and this book brings them all together in one concise place for your reference.
I have seen many people/companies make mistakes in the creation of their website. Their mistakes have led to Google penalties that they never recovered from. Simple preparations and settings discussed in the book ensure that you don’t make those same mistakes. Each new website has different scenarios, and those particulars are discussed so you can customize your installation to show you how to avoid making critical, and possibly crippling or complete show-stopping mistakes that can set you back for months or years.
WordPress Websites for Business: How Anyone Can Maximize Website Performance and Results puts the knowledge of professionals into your hands so you can achieve the same results they do. It describes many of the techniques that I have proven to work for websites, for business and for lead generation and sales. I show you how to leverage other people’s expertise to your own advantage and I describe how to make the most of your time. A website that will bring you customers has compelling content, and I’ll show you how to get the content onto your site that focuses on solving your customers’ pain points, and how do it the quickest to bring the best results.
Initial WordPress settings are detailed that will tighten your website security, and maximize your search engine optimization (SEO) for top search engine rankings. Why you need a child theme and how to set one up is discussed. I describe how to write the content that will bring in your ideal customers, and how to leverage the best content on the Internet and use it to your advantage.
The book describes how local companies are different than nationwide or worldwide companies, and what you have to do on your website to differentiate your business so search engines can recognize its most important information, and simple ways to market your business so it stands out from the crowd. I discuss several methods of maximizing your local SEO.
How to speed up your page load times is important for two reasons. One, nobody wants to wait for website pages to load, and two, fast page load times mean higher search engine rankings. The book describes all aspects of reducing page load times and provides several methods and tools to do so.
A book about WordPress would be remiss without a discussion about plugins. Plugins are the WordPress secret sauce that allows you to expand the capabilities of your website, usually at no cost. The most effective plugins that I have proven and used for years are listed and detailed as far as how to use them and set them up.
From the book:
Content Curation Enhances Your Authority and Makes You More Productive
Content curation is the process of writing about and referencing content that others have written. Sometimes that content may even be on your competitor’s website. Yes, your competitors. Why would you do this you ask? Because it instills a sense of trust from your readership. When people see that you are posting content that is in their best interest, then they are a lot more apt to read more of the content you post.
What you want to do is find the content that your ideal prospects/customers would like to read. Content that solves their most nagging problems. You’ll give them credit with a link to their original post, and you’ll write a blurb tying it into your own business and scenario. There are tools you can use to make this effort more efficient, like Scoop.it. It is a paid service, but well worth it if you spend hours creating quality content. This is a Scoop.it graphic that shows the anatomy of a well designed curated post. It is from their white paper “How to Blog Consistently in 30 Minutes a Day or Less”.
In the image to the right see the ROI of content curation vs. content creation:
So, comparing content curation to writing all of the full articles yourself:
- You are able to publish 5 times more articles
- You get twice the traffic
- You get 50% more leads
- Your thought leadership doubles
- You get 60% more brand awareness, and
- Audience engagement doubles
You seriously need to integrate content curation into your website and content marketing plans.
From the author:
I’ve been building websites for customers since the beginning of the Internet. With my technical background (I’m an Electrical Engineer, have written software in more than 50 languages, founded a software company in 1993, was CTO of two other companies, one of which I co-founded, and was a System Engineer for Computer Sciences Corporation where I designed and built custom hardware, software and communication systems for the Missile Warning and Attack Assessment mission of the U.S. Air force at NORAD), I approach building websites from a different perspective than most other developers. I approach it from a technical yes, but also a business perspective. I pull the best technologies together to solve customer problems. My job has always been to translate technology into effective solutions to solve problems of scalability and efficiency, and to make companies more profitable.
The websites I have built for customers and the subsequent SEO and online advertising I have done for them has literally changed many of my customer’s companies. I have increased one customer’s sales by eight fold, increased another’s income by +$300,000/month and reduced cost per conversion to one 16th of the original cost.
After helping so many companies achieve their business goals, I realized that my limitation was that by working with customers directly I was limiting the number of people I could help. I only had so much time in a day. By writing a book I could assist so many more businesses to gain an online presence that they can depend on to stabilize and grow their business with more leads and sales.
This book has all of the methods I use today that transforms my customer companies. If you follow the recommendations in it then you can expect outstanding performance and results. If you have any questions about the process of building your website, feel free to compact me with your questions and I’ll do what I can to help. I also discuss the method of selecting a plugin that ensures you don’t place your site at a security risk.